Work from May, 2014

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Writing about the Michelin and Porsche connection»

Michelin's latest ad is in motor magazines now. Copywriter Philip McEvoy, The Foreign Legion, for TBWA Paris.

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The email that achieved 26% opening rate»

Is this some kind of record? Written for Paris-based event production company ECA2 (to promote its new show in Sentosa, Singapore) this email smashed through inbox complacency to achieve near-miraculous results. The subject line read: "10 million spectators later... we're back in Sentosa!" First written in English then adapted into Chinese, ...

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Watch #1»

CLICK to watch "Global Impact" 60-second TV Multi award winning TV spots for IBM, written by Philip McEvoy at Ogilvy Paris.

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Watch #2»

CLICK to watch "Culture Shock" 60-second IBM TV

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Watch #3»

CLICK to watch "The Secret" 60-second IBM TV

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Keeping content fresh at BLOG.RENAULT.COM»

Land of oil seduced by electric Twizy Dubai loves to surprise us. World famous for its ambitious projects, there’s a man-made island in the shape of a palm tree, the world’s tallest skyscraper, and coming soon…a fleet of irresistible Renault Twizy’s. Here in the land built on oil, the emirate is ...

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