Writing about the Michelin and Porsche connection»
Michelin's latest ad is in motor magazines now. Copywriter Philip McEvoy, The Foreign Legion, for TBWA Paris.
Work from May, 2014
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The email that achieved 26% opening rate»
Is this some kind of record? Written for Paris-based event production company ECA2 (to promote its new show in Sentosa, Singapore) this email smashed through inbox complacency to achieve near-miraculous results. The subject line read: "10 million spectators later... we're back in Sentosa!" First written in English then adapted into Chinese, ...
Watch #1»
CLICK to watch "Global Impact" 60-second TV Multi award winning TV spots for IBM, written by Philip McEvoy at Ogilvy Paris.
Keeping content fresh at BLOG.RENAULT.COM»
Land of oil seduced by electric Twizy Dubai loves to surprise us. World famous for its ambitious projects, there’s a man-made island in the shape of a palm tree, the world’s tallest skyscraper, and coming soon…a fleet of irresistible Renault Twizy’s. Here in the land built on oil, the emirate is ...
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